Ti Chang, a Taiwanese designer of modern sex toys is shaking up the adult toy industry in the United States.
Chang moved from Taiwan to the United States with her family when she was six years old. In 2008 she started a company called Incoqnito making high-end foreplay jewelry such as vibrating necklaces and multi-purpose cuffs. Chang said she got into the business because a visit to a sex shop made her realize that the industry needed her help.
Ms. Chang joined Crave as a co-founder in 2010. The next year, the company raised US$104,000 in crowd-funding from 950 backers with the goal of making a luxury vibrator. Mr. Topolovac, the CEO of the company calls Chang "a female Jony Ive" in reference to Apple's senior vice president of design.
Chang said she knew women wanted something more elegant than the neon-colored vibrator and also found that women didn't want to fuss with batteries, cords or loud noises. So she came up with Duet, a sleek, tuning-fork design looks like something you might see at the Apple store. It can be fully charged using a USB within two hours. The waterproof toy was an instant hit when it came on market with a competitive price of US$149.