Researchers at National Tsing Hua University have unveiled a new AI-powered technology that can create content for advertisements.
The research team showcased the technology at the culture ministry on Wednesday. They say the technology is capable of deep-learning a large volume of information and analyzing the needs of different online communities. They say it’s capable of generating ad content after a client provides information on a given product and on the environment in which the product is intended to be used.
The team’s head, Professor Wu Shang-Hung, says that the advertising market in Taiwan is worth over NT$38 billion (US$1.26 billion). He says the new technology can help ad writers accelerate their creative process as well as save costs.
The team also says the technology is not aimed at replacing humans in the ad creation process.