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The 7:7 festival: A midsummer night’s eve celebration of lovers

  • 21 August, 2023
  • Naomi Hellman
The 7:7 festival: A midsummer night’s eve celebration of lovers
A couple takes a picture while standing outside together watching fireworks light up the night sky over the North Gate of Taipei. (Photo: Wang Chao-teng)

Tuesday, August 22, is the seventh day of the seventh month in the lunar calendar. Also known as qixi or Double Seven, this special occasion celebrates the annual encounter between two constellations, the weaving goddess, Vega, and her shepherd husband, Altair, across the impassable Milky Way.

First documented in the Han dynasty, there are many versions of this classic tale of hapless love and undying loyalty. According to one traditional interpretation, the celestial princess and earthly cowherd were separated by the ruler of heaven as punishment for neglecting their plowing and weaving duties, two rural ideals that the imperial state attached much importance to.

Other versions of this mythological story claim the loving couple was placed under the restriction of meeting yearly as punishment for incorrect relations between mortal and immortal beings.

For centuries the festival has been honored as predominantly for women with votive offerings and other activities. Initially focused on fertility and happiness, as well as skill and craftsmanship, nowadays, it is commonly associated with the customs of Valentine’s Day. While some youngsters may take the opportunity to exchange flowers and sweets, others may also hope for clear skies at nightfall so the two stars can meet again.

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