The registration of domestic cats has increased by 50% since 2023, exceeding 1.3 million and the number of babies born. Taiwan’s pet industry is flourishing with its rapidly developing market.
Recent statistics show that one out of every three or four households in Taiwan keeps a pet. With February 22, Japan’s Cat Day, having just passed, and International Pet Day on April 11 fast approaching, many Taiwanese companies have launched product promotions to grab business opportunities.
Convenience stores like FamilyMart feature cat graphics on the windows and doors to remind customers to check out their sections of food, treats, and other products. The supermarket chain PX Mart is also targeting pet needs after 2024’s total pet-related revenue reached nearly NT$800 million (US$24.3 million).
Taiwan Marcom Certification Association Chairman Wang Fu-kai (王福闓) says that more and more consumers regard pets as friends, family members, and even their children. Considering this strong focus on their furry family, service needs or product manufacturing have become a popular direction in which more businesses are investing.
With the pet market predicted to exceed NT$60 billion (US$1.8 billion) in 2025, catering to Taiwan’s fur-parent demographic is the purrfect business opportunity.